Donna Ida
Donna Ida is a long-standing supporter of Jeans for Genes. The self-confessed denim devotee is the owner of Donna Ida, three jeans boutiques in central London stocking the latest top jeans labels, such as J Brand, Rock & Republic and 7 for all Mankind.
This year, Donna Ida are hosting a denim drive in aid of Jeans for Genes by asking for unwanted jeans. Old or unwanted jeans will then be styled and sold at Lily Allen’s new store ‘Lucy in Disguise’ with 50% of the proceeds going to Jeans for Genes.
It’s a double denim good deed.
Donna is also running a fabulous competition to win a personal styling session worth £150 PLUS a FREE pair of jeans. To be in with a chance to win visit: www.justgiving.com/DonnaIdacompetition