The Difference is in the Jeans

Kelly Osbourne kicks off the Jeans for Genes 2008 campaign to GENErate funds for children with genetic disorders

Kate Garraway

May 2008

Jeans for Genes Day 2008 will take place on Friday 3rd October. The popular UK charity, is urging supporters to ‘generate’ funds by wearing jeans and making a donation to change the world for children living with genetic disorders.

Taking the theme of 'generations' as the charity’s fundraising inspiration, Jeans for Genes Day 2008 will be a celebration of the way genes can filter down through families, influencing a person’s appearance, personality, career choices and even sense of humour!

The celebrities encouraging people to pull on their jeans to generate funds include Kelly Osbourne, who has shown her support by modelling a specially designed t-shirt to launch the campaign, fashion guru Nick Ede and TV presenter Kate Garraway.

Genes make us who we are and affect the little things such as the colour of our eyes, hair and physical shape. But sometimes genes are faulty or are missing and even the tiniest difference in our genetic make-up can result in a genetic disorder which can have a massive impact on a child’s life, and that of their parents.

There are more than 4,000 known genetic disorders and they affect one in 33 babies born in the UK.  It’s a sad but little know facts that more than half of all childhood deaths in the UK are related to genetic disorders.

The money raised by millions of people simply wearing their jeans, instead of their usual uniform or work clothes, on Jeans for Genes Day 2008 will go towards providing vital care for children born with genetic disorders as well as funding pioneering research into the cause and cure of these disorders. The difference you can make is in your jeans.

As well as wearing jeans instead of their normal clothes, supporters will be invited to ‘generate’ even more funds by:

•    buying the exclusive campaign T-shirt as modelled by Kelly Osbourne
•    making and selling tasty treats made from inherited family recipes  - celebrity chefs such as James Martin, Sophie Grigson and Antony Worrell-Thompson have contributed their own family favourites, handed down from family members
•    organising a ‘Generation Quiz’ at school or at work

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For further information please contact: lisa.pettifer@jeansforgenes.com
Tel: 020 7 199 3306  www.jeansforgenes.com